Incoming Web Lead Field Names: Torchlight

Torchlight is a 3rd-party web lead provider. After creating your incoming web lead profile within VanillaSoft, you will need to provide the Posting URL to Torchlight to allow them to send contacts directly to you.

Note: If you need to set up your incoming web lead profile, you can do so by following our How to Set Up Incoming Web Leads article.


Web Form Fields

  • client_name
  • companies_sent
  • currently_insured
  • datetime_collected
  • dob
  • email
  • existing_conditions
  • expectant_parent
  • gender
  • height_feet
  • height_inches
  • home_city
  • home_state
  • home_street
  • home_zip
  • income
  • ip_address
  • lead_sent
  • life_event
  • name_first
  • name_last
  • phone_home
  • phone_last4
  • phone_work
  • previously_denied
  • response_format
  • smoker
  • sub_id1
  • sub_id2
  • universal_leadid
  • user_agent
  • weight

We suggest that you also map your Lead Source field and enter "Torchlight" into the Default Value column to make it easier to track your incoming contacts.

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