What is a Contact Variable?

A Contact Variable is a quick way to enter a contact's personal information into a template/script without having to manually customize the text each time. Here is an example of how it would work:

- Contact's name is John Smith
- First Name contact variable used in email template

Email template:
"Hello FIRSTNAME, 
I am emailing you today because..."

The recipient would see:
"Hello John,
I am emailing you today because..."

Note: To learn how to create these templates, view our How To Create an Email Template article or How To Create an SMS Template article.

You can use any field as a contact variable, even custom fields. Alternatively, you can use User fields if you want to show the caller's information, or call history fields to show something like a scheduled appointment date/time. Use contact variables to personal your templates or scripts to make your workflow as efficient as possible. 

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