Email ramp-up gradually increases the number of emails sent from a new or recently inactive email address. This helps build a strong sender reputation with email providers, reducing the risk of emails being flagged as spam. Without ramp-up, sending too many emails too quickly can cause deliverability issues.
Why Email Ramp-Up is Important: Click to expand.
Email providers analyze how emails are sent and determine if a sender is trustworthy. Sending a sudden, high volume of emails from a new or inactive address can trigger spam filters. Ramp-up prevents:
- Emails being marked as spam or getting blocked.
- Low sender reputation affecting future email campaigns.
- Email providers delaying or limiting email sends.
A proper ramp-up schedule ensures a gradual increase in sending volume, helping your emails reach inboxes more reliably.
How Email Ramp-Up Works: Click to expand.
Email ramp-up works by gradually increasing email volume over time, allowing email providers to recognize and trust your sending patterns. The process follows these key steps:
- Start Small: Begin with a low number of emails per day.
- Increase Gradually: Slowly raise the sending limit over time.
- Monitor Engagement: Track open rates, bounces, and spam complaints.
- Adjust if Needed: If issues arise, slow down the ramp-up process.
This gradual approach ensures that mailbox providers see consistent, positive engagement, reinforcing your sender reputation.
Enabling Email Ramp-Up in VanillaSoft: Click to expand.
Follow these steps to enable Email Ramp-Up for a specific email address:
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Access the Email Senders Section: From the Admin homepage, navigate to the Email, SMS & Docs menu, hover over Email Nurturing, and select the Senders section.
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Enable Email Ramp-Up: Locate the email address you want to configure and open the Actions menu by clicking the three dots
, then select Enable Email Ramp-Up.
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Enter Ramp-Up Values: In the new window:
- Enter the Target Email Sends per Day value.
- Open the "I'm already sending..." drop-down and select the appropriate option.
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Save Your Changes: Click Save to apply Email Ramp-Up.
Note: The process must be repeated for each email address where you want to enable Email Ramp-Up.
If you haven't configured an email sender yet, follow the instructions in the Configuring Email Senders for Nurturing Campaigns article.
Understanding the Ramp-Up Graph: Click to expand.
Once ramp-up is enabled, a graph will display the projected sending volume over time. This allows admins to track progress and make adjustments if needed.
Key Features of the Graph:
- Displays current daily email limits.
- Shows the projected increase over time.
- Updates in real-time as adjustments are made.
While ramp-up is active, the Daily Email Limit is temporarily overridden by the ramp-up schedule.
Best Practices for Email Ramp-Up: Click to expand.
- Use a Warm Contact List: Start with engaged recipients who are likely to open and respond.
- Monitor Email Performance: Keep an eye on open rates, bounces, and spam complaints.
- Stay Consistent: Avoid sudden increases or pauses, as this can negatively impact sender reputation.
- Adjust as Needed: If deliverability issues occur, slow down the ramp-up process.
Additional Resources: Click to expand.
To learn more about maintaining strong email deliverability, see the Email Tracking: Best Practices and Overview article.
For details on configuring tracking settings, visit Create a Custom Tracking Domain.
By properly configuring Email Ramp-Up, you can ensure high deliverability and engagement while preventing your emails from being flagged as spam.