Spintax: Automate Email Variations for Better Engagement

Spintax, short for "spinning syntax," allows you to create multiple variations of a single message by embedding different alternatives within your text. This helps personalize emails, improve deliverability, and reduce the chances of triggering spam filters.

By diversifying your email content, you can increase engagement while maintaining a strong sender reputation. This guide explains how Spintax works, how to use it in VanillaSoft, and how AI-powered Spintax Variations can further enhance your email strategy.

How Spintax Works

Understanding Spintax: Click to expand for details.

Spintax is written using curly brackets {}, with multiple text options separated by a pipe |. When the email is generated, VanillaSoft randomly selects one of the options.

Example:

{Hello|Hi|Hey} {there|you|everyone}! It is a beautiful day!!!

Possible generated variations:

  • Hello there! It is a beautiful day!!!
  • Hi you! It is a beautiful day!!!
  • Hey everyone! It is a beautiful day!!!

Each time an email is sent, a different variation is chosen randomly, making every message unique.

Spintax vs. Tokens: Click to expand for details.

Spintax and Tokens both help personalize emails, but they serve different purposes:

  • Spintax: Creates multiple variations of a message using {} and |.
  • Tokens: Inserts predefined contact data (e.g., {{First Name}}, {{Company}}).

Example:

{Hello|Hi|Hey} {{First Name}}, great to see you at {{Company}}!

This would generate personalized variations such as:

  • Hello John, great to see you at Acme Corp!
  • Hi Sarah, great to see you at Tech Solutions!

Using both Spintax and Tokens together enhances personalization and keeps emails dynamic.

 

Using Spintax in VanillaSoft

You can create Spintax manually or use AI-powered Spintax Variations for automatic text generation.

Manually Creating Spintax: Click to expand for details.

  1. Open the Email Editor: Go to the Template Designer or Step 4 in the Campaign Creation process.
  2. Type Spintax Manually: Use the format {option 1|option 2|option 3}.
  3. Test Your Variations: Preview the email to see different possible outputs.
  4. Save the Email: Once satisfied, save the email template or proceed with the campaign setup.

Creating Nested Spintax: Click to expand for details.

Nested Spintax allows for more complex variations within a sentence.

Example:

{Hope {you are doing well.|this email finds you well.|all is well.}|You need to know this.|How are you doing with these insane temperatures?}

Possible variations:

  • Hope you are doing well.
  • Hope this email finds you well.
  • You need to know this.
  • How are you doing with these insane temperatures?

Nested Spintax helps generate highly diverse messages while keeping them natural.

 

Best Practices for Using Spintax

  • Use Spintax to vary greetings and phrasing to make emails feel more natural.
  • Combine Spintax with Tokens for maximum personalization.
  • Avoid overcomplicated nested Spintax that might look unnatural or inconsistent.
  • Regularly test Spintax variations to ensure they make sense and fit your email tone.

 

By using Spintax strategically, you can optimize email deliverability and engagement.

Spintax is a powerful tool that keeps your emails fresh and engaging while improving deliverability. Incorporating Spintax into your email strategy can help maximize engagement and response rates.

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