A Contact Variable is a quick way to enter a contact's personal information into a template/script without manually customizing the text each time. Here is an example of how it would work:
Using Contact Variables
Here is an example of using Contact Variables in an email template:
(Contact Variables are highlighted in yellow for demonstration within this article)
What the Contact Receives
Here is what the Contact will receive when using the above email template:
You can use any field as a contact variable, even custom fields. Alternatively, you can use User fields to show the caller's information or call history fields to show something like a scheduled appointment date/time. Use contact variables to personal your templates or scripts to make your workflow as efficient as possible.